Why Most People Never Start A Podcast and 80% of Podcasts Fail

By 18/07/2022No Comments

We'll look into the reasons why we SHOULD start a podcast in a moment, but lets' have a look at the reasons why we DON'T start a podcast first.

Because, let's face it, the reasons for starting a podcast are fairly obvious – and compelling – but most people still avoid doing it. Our founder, I, had already been blogging for four years when she decided to start a podcast but it still took her months to record the first episode and even longer to actually publish anything.

The main reasons people don’t start a podcast are:

  • They don’t think they have anything to say
  • If they do have something to say, they're not sure how to say it
  • They don't like the sound of their voice
  • The thought of learning how to use all that new technology and all those apps is intimidating
  • They don’t think anyone will listen and/or they don't have an audience
  • They don't have the time
  • Pure procrastination

Up to 80% of podcasts never get beyond the 10th episode, and the reasons are none of the above. Most podcasters give up for one of two reasons:

  1. The creators don’t have a clear idea of WHY they’re producing a podcast, or
  2. It takes up far more time than they ever thought possible.

Do your research and get yourself clear on why you're doing this BEFORE you start and you'll have a huge advantage over most other would-be podcasters.

We take a deep dive into this and all other podcasting topics in our Podcasting Academy. Check it out here.

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