Why You Need A Podcast

Success today is all about connecting with your customers at a personal level

If you think you can put out the odd newsletter or the occasional blog post and your clients will think you’re amazing, it's time to think again.

Today, business is all about connecting, relatability and personality. It’s about building trust and relationships and the best way to do that is to allow people to get to know you.

Here are some facts and figures about online Content Marketing:
  • 71% of people don’t trust sponsored ads, 69% don’t trust advertisements, and 65% don’t trust press releases.*
  • Publishing 16 blog posts a month will garner you about 3.5x more business*
  • Over 50% of the US population have listened to a podcast, and in the UK, 5.9 million people listen to podcasts every week.#
  • [podcasts] offer some of the highest levels of audience engagement of any format.#
  • 86% of video marketers say video has increased traffic to their website.

A Midroll survey of 300,000 podcast listeners found that:

  • 61% of people had bought something that a host had promoted on their show, and
  • 71% said they had visited a sponsor’s website.
  • podcasts are a powerful method of building trust between the host and audience.
  • By providing useful information in an informal and accessible manner, you can use podcasts as a means of developing a stronger relationship with your target market – while simultaneously distinguishing yourselves as thought leaders within a competitive marketplace

There are two main reasons why Speak Up Collective works...

1. It's Easy...

Up To Date Technology

We take away the necessity of having to source, buy and learn how to use new technology so you don't waste your time and money on something that you'll never use

The best platforms

We set you up on platform to host your podcast, we do your channels graphics, we make your landing page look great

The biggest distribution

We get your podcast up on more than 40 players across the globe, starting with Apple Podcasts (formerly iTunes) and making sure your podcast gets approved first time.

a complete podcast

We'll create your intro and outro, find the music, edit, make it look & sound amazing and put the whole thing together

Middle-aged woman sit at table talks into microphone use laptop, lead on-line live video stream with online audience, internet listeners. Broadcast on air, hosting, blogging, presenting news concept

2. It gives you more credibility than any other medium


Unlike blog posts, your audience can hear you personally. They get to know your personality, sense of humour, likes and dislikes

Makes you an authority

Having a podcast gives you authority and credibility, casting you as an authority in your field

Easy for you audience

Unlike blog posts or videos, your listeners don't need to be looking at a computer or phone screen. They can be working out, driving, doing housework, anything and listen to your episodes any time they like

cost efficient marketing

Once a podcast is published, it's out there forever. You don't need to keep running ads and the more episodes you produce, the better your channel will rank in search engines

** Info from Content Marketing Institute

# https://www.midroll.com/midroll-insights/